The Social Media Marketing Intern will assist our marketing team with planning and execution of the social media and marketing campaigns that create brand awareness, increase social media traffic, school enrollment, museum and event attendance, build loyalty and interest in China Institute. We are looking for a creative mind with strong writing, editing, proofreading, and analytical skills, who is willing to learn and takes initiatives.
What You Will Be Doing:
• Coordinating social media channels (Facebook, Twitter, LinkedIn, Instagram, YouTube, WeChat, etc.) to ensure content is timely, relevant, interesting, and engaging
• Managing day-to-day activities related to social media such as: monitoring, tagging and analysis of social media conversations and reputation management
• Preparing weekly updates and reports to track growth and success rates of campaigns
• Identifying and engaging bloggers, other influencers and China Institute advocates to build loyalty and affinity to further enhance brand communication
• Proactively listening and engaging with social media fans/follower communities to optimize content and identify any opportunities
• Coordinating Press events, updating press lists/media contacts, collect and arrange media clips in record
• Attending China Institute’s events, record, photograph, and videotape these events and create social media content for posting
• Researching on ways to maximize social media traffic and gain followers
• Conducting research and data entry to build our outreach programs
• Assisting with some administrative duties such as photocopying, scanning, faxing
• Other tasks assigned
Qualifications:
• Bachelor’s Degree in marketing, communications or other related field
• Experience in Microsoft suite, Photoshop, Illustrator, InDesign, Premier or other adobe creative suite products
• Experience using various social media sites
• Knowledge of branding fundamentals and general design concepts with ability to make evaluative judgments about creative content
• Excellent written and verbal communications skills with background in content marketing fundamentals
• Strong general analytical skills
• Great attention to detail and accuracy
• Be curious, self-motivated, and result-driven
• Interested in Chinese art, culture, language, and willing to learn
• Mandarin Chinese is a plus
Commitment: Contribute at least 15 hours per week. Occasionally available to help with evening events 1-3 times a month which normally run from 6:30 pm to 8:00 pm
How to Apply:
Please send your cover letter and resume to [email protected], with the subject “Social Media Marketing Internship”.
China Institute in America is an equal opportunity and affirmative action employer. Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.
